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Bela Bajaria, Netflix’s chief content officer: ‘If you try to make a show for everyone, you make a show for no one’

She presides over a $17bn budget and is looking for local hits with global potential
Bela Bajaria, Netflix’s chief content office, photographed for the FT by Suzannah Pettigrew

Bela Bajaria, Netflix’s chief hitmaker, rolls her eyes when I suggest that she should have ordered the cheeseburger for the sake of our conversation. A cheeseburger — or at least a gourmet version — was a colleague’s description she once endorsed as the ideal Netflix output: tasty to most, not cheap but not too exclusive. And she sticks to the description, despite a slight grimace.

“That’s a great goal, to make something both premium and very commercial,” she tells the FT over some equally pricey fries in London. “We’ve done it over and over again. They’re not mutually exclusive.”

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