FT商学院

How Walmart became a force in a $54bn retail advertising industry
沃尔玛如何成为零售广告业的新力量

A high-margin and fast-growing ad business is changing the chain’s relationship with brands
利润高、增长快的广告业务正在改变连锁店与品牌的关系。

Walmart last week reported rising sales of household items such as clothes, groceries and toys. But its profits rose faster thanks in part to a product that will not fit into a shopping cart: advertising.

沃尔玛上周报告称,服装、日用杂货和玩具等家庭用品的销售额不断上升。但其利润增长更快的部分原因是一种无法装进购物车的产品:广告。

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