Donald Trump and his sons are promoting a new crypto platform as the Republican presidential nominee courts the digital asset sector just 50 days before the US election.
Trump, Donald Trump Jr and Eric Trump, along with New York-based property developer and major Trump donor Steve Witkoff and sons Alex and Zach Witkoff, joined an X Spaces conversation on Monday where World Liberty Financial was officially announced.
The company says its “mission is crystal clear: make crypto and America great by driving the mass adoption of stablecoins and decentralised finance”. Few additional details were offered, although several speakers described a desire to improve accessibility and usability for crypto users. A token would also be offered, said Corey Caplan, an adviser to the project.