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Why the TikTok era spells trouble for the establishment

Populism is the winner in the shift from traditional to social media and from text to video and audio
Platforms such as TikTok and Instagram now dwarf Facebook, X and Bluesky among young people

Commuting on public transport has always provided a convenient opportunity to assess changing forms of media consumption. Seventy years ago, you would have seen a sea of heads buried in newspapers. From around 15 years ago, it was eyes glued to screens. At first glance, the picture today is similar, but that misses a subtle difference. Previously those screens tended to show words; now you’ll glimpse the tell-tale flickering of a never-ending stream of bite-sized videos.

The latter shift may seem much more subtle than the former, but I’m not sure that’s true.

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