Wealthy Russians are routinely sidestepping trade curbs on luxury brands, using a cottage industry of personal shoppers, resellers and cross-border smugglers to stay in step with the best of European fashion.
Instagram and the Telegram social media platform have filled with resellers catering to both large retailers and private buyers in Russia, promising a path to circumvent sanctions on expensive handbags and haute couture.
European luxury brands were hit with restrictions on sales into Russia after Vladimir Putin’s full scale invasion of Ukraine in 2022, with the EU restricting legal sales to items valued at under €300.
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