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Botafogo’s transformation sets bar for Brazilian football investment

Rio club’s successes highlight commercial changes under way in nation’s domestic game

There is an old saying in Brazilian football: “Some things only happen to Botafogo.”  

Once a nod to the Rio de Janeiro team’s apparent bad luck, it has taken on a different meaning after a remarkable turnaround in the club’s fortunes made it a model for investment in the country’s football industry.   

Botafogo last month ended an almost 30-year wait to be crowned national champions, less than three years after being saved from potential bankruptcy by US businessman John Textor.

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