Elon Musk’s xAI is pushing its artificial intelligence model towards giving users more risqué answers than its risk-averse competitors, in an effort to attract users with adult content.
The start-up released its latest model, Grok 3, this month boasting comparable performance to competitors from OpenAI, Google and Anthropic. xAI’s model underpins its Grok chatbot, which has fewer “guardrails” than rivals, in an effort to align with Musk’s mission of being a “maximally truth-seeking AI”.
Over the weekend, xAI launched the ability to converse over voice with the chatbot, including preset personalities such as “romantic”, “sexy” and “unhinged” — the latter two labelled as “18+”. By contrast, OpenAI’s voice mode, which was released last year, offers a range of different voices and personalities without specific adult-centred experiences.