Potential students are seizing the chance to go for online MBA-style programmes that offer flexibility, affordability and are tailored to their needs as they question the value of a traditional business school qualification.
Rivals to long established schools are queueing up to offer training: from full MBAs offered by digital, mobile-first platforms such as Quantic to online mini versions from leadership development specialist Abilitie. Coursera and LinkedIn Learning meanwhile facilitate a tailored approach of stitching together short, intensive courses.
The shift online means that MBA applicants are no longer limited by geography, price or rigid structures as rivalry builds up between traditional and potentially disruptive providers.
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