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OpenAI to take cut of ChatGPT shopping sales in hunt for revenues

Artificial intelligence start-up has shown brands a prototype of its new checkout feature

OpenAI plans to take a cut from online product sales made directly through ChatGPT, as the Sam Altman-led group looks to further develop ecommerce features in the hunt for new revenues.

The San Francisco-based company currently displays products on the platform with an option to click through links to online retailers. It also announced a partnership with payments group Shopify in April.

According to multiple people familiar with the proposals, it now aims to integrate a checkout system into ChatGPT, which ensures users complete transactions within the platform. Merchants that receive and fulfil orders in this way will pay a commission to OpenAI.

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