FT商学院

The art of charisma
魅力的艺术

What is it, who’s got it — and how is politics being reshaped by the power of the X factor?
魅力到底是什么,谁拥有它?这种“X因素”的力量又是如何重塑政治的?

In 2013 a hospital in Birmingham, UK, hired workers to help with a Christmas fundraising campaign. Some of the workers were given a charismatic induction speech, in which a professional actor told them they were doing “something special” and used his arms to make the point. Other workers were given a serviceable but less charismatic speech by the same man.

2013年,英国伯明翰一家医院雇佣工人协助圣诞节筹款活动。其中一部分工人接受了一场富有感染力的入职演讲,一位专业演员告诉他们,他们正在做“一件特别的事情”,并用手势加以强调。另一部分工人则由同一位演员进行了内容合格但缺乏感染力的演讲。

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