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China tech billionaire shoots for US-style ‘March Madness’ basketball league

Backed by billionaire Alibaba co-founder Joseph Tsai, Asian competition looks to tap lucrative market for amateur events

One of the best-known billionaires to emerge from China’s tech sector is hoping to tap into the country’s passion for basketball by backing a pan-Asian college league styled on the US “March Madness” knockout tournament.

Alibaba chair Joe Tsai — who owns the Brooklyn Nets, the US professional National Basketball Association team — hopes to build on enthusiasm for live events in China with a new amateur competition.

The Asian University Basketball League launched this week with a tournament in Alibaba’s hometown of Hangzhou, featuring 12 college teams from mainland China, Korea, Japan, Taiwan, Mongolia and Hong Kong, including Peking University and the University of Hong Kong.

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