Nony Odum used to love luxury shopping. An American former fashion executive who once worked for Ralph Lauren and Loro Piana, she would happily splurge on dresses from Balmain and Dolce & Gabbana or Céline coats. Every year, she would buy herself a bag or pair of shoes from Chanel.
Not any more. Like the millions who have fallen out of love with luxury she has stopped spending the way she used to. Odum says she knows why many like her have also pulled back.
“Shopping for luxury used to be fun. Now it’s not,” Odum says in an Instagram Reel from her home in Switzerland, citing bouncers at flagship stores and labels that make you book an appointment to try on shoes.
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