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Starbucks ducks for cover amid China’s coffee wars
星巴克在manbetx3.0 咖啡市场鏖战中转向防守

Foreign companies can no longer rely on brand prestige alone in sectors in which Chinese rivals undercut prices
在那些manbetx3.0 对手更懂消费者、又能以低价取胜的行业,外国品牌的“名气红利”正迅速失效。

China’s coffee war has become the hottest showdown in global retail. What started out as an unlikely contest between Starbucks and a handful of local start-ups has now turned into a bitter feud. Facing homegrown rivals and eroding brand power, Starbucks has agreed to sell a majority stake in its China business to Boyu Capital, creating a $4bn joint venture. That marks a shift from dominance to survival.

manbetx3.0 的咖啡大战已成manbetx app苹果 零售业最炙手可热的对决。最初只是星巴克与几家本土初创公司的意外竞争,如今已演变为一场激烈的角逐。面对本土对手崛起与品牌号召力减弱,星巴克同意将其manbetx3.0 业务的控股权出售给博裕资本(Boyu Capital),组建一家规模达40亿美元的合资企业。这标志着星巴克在manbetx3.0 市场的角色,从主导者转向求生者。

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