Sony is launching a cut-price model of its flagship PlayStation 5 to be sold only in Japan, in an inflation-busting move to boost sales as it goes head to head with rival Nintendo in the two gaming groups’ home market.
The Japanese version of its disc-free PS5 “digital edition” will go on sale on November 21 for ¥55,000, representing roughly a 25 per cent discount, and follows a similar move by Nintendo with its Switch 2 earlier this year.
The launch follows a series of unusual price rises for the PS5 console in various markets since its 2020 debut, as the Japanese group grappled with supply-chain challenges and US tariffs.
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