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Americans head to dollar stores as affordability crunch pinches consumers

Dollar General and Dollar Tree continue to enjoy popularity among wealthier households

US dollar stores are thriving, drawing in shoppers from all income levels as Americans seek relief in an affordability crunch.

Dollar General, the country’s largest dollar store chain, on Thursday reported a 2.5 per cent rise in like-for-like sales in the third quarter. Smaller rival Dollar Tree on Wednesday also reported strong results, with same-store sales increasing 4.2 per cent.

The stores sell an assortment of merchandise from frozen food to holiday decorations. Much of their inventory comes in modest sizes at moderate price points. Dollar Tree said 85 per cent of sales during the quarter were priced at $2 or less.

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