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The relentless rise of YouTube

As well as being the dominant platform in podcasting and having a growing presence in live sport, it is now the leader in TV and streaming in the US

Brittany Broski was working at a bank in Dallas in 2019 when she got her first taste of internet stardom. She had posted a brief, funny TikTok video of her reaction to tasting kombucha for the first time, and the clip rocketed around the world. “I went viral by accident,” Broski recalls.

The bank promptly fired her. So she packed her bags and moved to Los Angeles to launch her video career, pursuing a new version of a dream as old as Hollywood.

Since then, she has appeared in a Super Bowl ad, launched a podcast that ranks in the top 50 in the US, and started Brittany Broski’s Royal Court, an over-the-top YouTube series that has featured interviews with celebrities including Brie Larson, Kyle MacLachlan and Fred Armisen. Time magazine named her one of the top 50 content creators of 2025.

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