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Global hotel groups bet on customer loyalty to help beat online and AI agents
大型连锁酒店希望提升直接预定,为AI代理做准备

Companies including Marriott and Hilton pushing to improve perks and get more direct bookings
包括万豪和希尔顿在内的酒店集团正努力提升会员福利并争取更多直接预订。

Major hotel groups are intensifying efforts to get customers to book directly, as they seek to save on commissions paid to online platforms and prepare for the rise of artificial intelligence “agents”.

大型连锁酒店正加紧推动客户直接预订,既为节省向在线平台支付的佣金,也为迎接人工智能“代理”的兴起做准备。

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