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AI advertising wars are finally breaking out
AI广告大战终于打响

Google has made a big head start but faces growing challenges from OpenAI and others
谷歌虽起步领先,但正面临来自OpenAI等对手日益加剧的挑战。

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its plans to bring search-like ads to its chatbot. The news, though, did not even cause a ripple in the new-found equanimity of Alphabet investors.

自ChatGPT发布并撼动谷歌根基以来已逾三年,AI广告大战终于打响。OpenAI于上周末率先发难,概述了其计划,拟将类搜索广告引入其聊天机器人。不过,这一消息甚至未能在Alphabet投资者新近获得的平静心态中激起一丝涟漪。

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