A famed fund manager and one of the UK’s best-known sports gamblers are backing a data-driven bid to break Glasgow’s hold over Scottish football and deliver the first league title for a team outside the city in four decades.
Heart of Midlothian sit top of the Scottish Premiership with just a third of the season left, as they seek to achieve what no club has done since Sir Alex Ferguson’s Aberdeen side in 1985 and end the dominance of Celtic and Rangers.
The fortunes of Edinburgh-based Hearts, whose last title was in 1960, have been transformed under a new approach, with fresh investment and expertise, that has also outsourced key elements of player recruitment to computer algorithms.
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