William Lee is on his way out of a branch of Wendy’s in New York carrying two burgers and fries. The meal cost $14, a sum the 52-year-old hospital worker describes as “ridiculous”.
“I usually cook at home but I didn’t today, so I suffered,” he adds. These days, he prefers to bring lunch to work and save meals out for something “more upscale”, like a sit-down Italian restaurant.
Lee is among a growing number of Americans changing their dining patterns to cope with the rising cost of living. In the process, they are challenging the economics of the country’s 215,000 fast-food outlets.
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