FT商学院

The cost and benefits of Zlatan Ibrahimović

Crudely assessing XTB’s striker signing

If you commute on the London Underground, you’ve probably admired the fair conk and slicked jet-black hair of Zlatan Ibrahimović in the past year.

The Swedish football legend — who netted a mighty 450-odd goals in his career — has since September 2024 fronted marketing for XTB, ​​the Warsaw-based-and-listed trading platform.

Across a 14-year senior career spanning nine clubs, Ibrahimović broke records and bagged a stunning range of individual and team trophies. Has he provided a similar boost to XTB?

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