After the US and Israel launched a surprise attack against Iran, billboards sprang up across Tel Aviv with the Hebrew tagline: “Together we will win.”
The phrase has been a ubiquitous motto for wartime unity since Hamas’s October 7 2023 attack on Israel triggered a wave of regional conflict. But the new billboards, adorned with both the Israeli and US flags, signalled something different: a rare joint military campaign that has little precedent.
Israel since its independence in 1948 has almost exclusively fought alone. The sole exception was during the Suez Crisis, waged seven decades ago with Britain and France, two fading colonial powers forced into ignominious retreat.