EY has withdrawn a study on loyalty rewards programmes that included apparent AI hallucinations and fake footnotes, in the latest example of a professional services firm being led astray by the new technology.
The study, which was used by EY consultants in Canada to market their cyber security business, used made-up data, mis-attributed citations and referenced a McKinsey report that does not exist, online researchers discovered.
EY Canada removed the study, “Points of Attack: Uncovering Cyber Threats and Fraud in Loyalty Systems”, from its website after the hallucinations were reported by the research group GPTZero late on Thursday.
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