In early 2025, Apple software engineers were working around the clock to deliver the company’s next trick.
The previous June, software chief Craig Federighi had walked onstage at the company’s annual developer conference to unveil an overhauled Siri voice assistant that would act like a true companion, using AI to carry out tasks on command.
What the audience gathered in the Cupertino sunshine cheering Federighi’s demonstration did not know was that the new personalised AI agent did not yet exist.
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