It isn’t hard to see why Uber wants to be “one app for everything.” Piling everything from hotels and cars to shopping and finance on to a single “super app” is tantamount to a giant cross-selling opportunity, and a rich seam of customer behavioural data. But buying Delivery Hero, the food delivery business that Uber has been circling, would be a complicated and expensive way to get closer to boss Dara Khosrowshahi’s dream.
不难看出为什么优步(Uber)想要成为一个“万能一站式应用”。把酒店、用车、购物和金融等服务统统装进一个“超级应用”，无异于创造了一个巨大的交叉销售机会，以及一座蕴藏客户行为数据的金矿。但收购Delivery Hero——这家优步一直有意收购的外卖业务公司——将是一条接近其首席执行官达拉•科斯罗沙希这一梦想的复杂且代价高昂的途径。
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