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From NFL champions to World Cup hosts: inside the Kansas City Chiefs’ plan to go global

Team president Mark Donovan is aiming to attract more fans to the city and the team

Mark Donovan, president of the Kansas City Chiefs, leads the business operations for the NFL’s most successful team of the past decade.

Having won three Super Bowls since 2020, the Chiefs are aiming to translate their on-field success into global recognition. As the NFL attempts to capture international audiences, Donovan has spearheaded the team’s push into overseas markets, where the Chiefs recently played games in Germany and Brazil. He also played a key role in bringing the World Cup to Kansas City, with six matches being hosted at the Chiefs’ Arrowhead Stadium.

The franchise has increasingly ventured into the entertainment world, launching an in-house production arm, Foolish Club Studios. Pop star Taylor Swift is a regular presence around the team — she is engaged to star player Travis Kelce — driving an influx of new fans.

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