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Swatch seeks $170mn from Samsung over digital clones of its watches

Swiss watchmaker accuses technology group of ‘large-scale appropriation’ of luxury designs in London lawsuit

Swatch is demanding $170mn from Samsung over claims the technology group allowed its smartwatches to be turned into digital clones of luxury Swiss timepieces in a “large-scale appropriation”.

The legal battle, taking place in London, is being fought over 26 digital “watch face” apps, which Swatch complains replicated the appearance of its prestigious brands including Omega, Tissot and Breguet.

The Swiss watchmaker’s damages demand, which lawyers for Samsung said was “extraordinary” and “departs from reality”, marks the culmination of a long-running global trademark fight.

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