It’s not what you sell; it’s how much you sell it for. That’s a truth familiar to leaders of companies in innumerable industries, from electric cars to telecoms, where price wars have at various times wreaked havoc on profitability and market values. Investors’ brutal response to an outbreak of discounting in the world of sports shoes is worth watching for those peddling products that may soon experience price wars for the first time — such as AI.
关键不在于卖什么，而在于卖多少钱。无数行业的公司领导者对此深有体会，从电动汽车到电信业，价格战曾在不同时期重创这些行业的盈利能力和市场估值。运动鞋行业爆发折扣战后，投资者的猛烈反应值得那些销售可能很快首次遭遇价格战的产品的人关注——AI便是其中之一。
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