FT商学院

The Takaichi revolution

The prime minister’s style is clashing with Japan’s traditions — and the bond market

At the entrance to the Mahoroba Museum, in the suburban depths of Japan’s historic city of Nara, looms a cardboard cut-out of Sanae Takaichi and a garland of cobalt-blue flowers.

Read in one direction, the silver letters on the garland spell S-A-N-A-E-V: the first name of the country’s prime minister, “with an extra V for victory”, explains the museum’s receptionist. Read in the other direction, she says, it sounds like “Venus”.

“The goddess,” she adds.

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