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The rebirth of Hertz: vaccines, meme stocks and Wall Street’s crazy year

The inside story of how optimism about post-pandemic travel inspired a bidding war for the bankrupt car rental company

At 2am on the morning of May 11, Thomas Lauria poured himself a glass of Jack Daniel’s even though he was still at work. A partner in the Miami office of law firm White & Case, Lauria had spent the previous 15 hours overseeing a tense auction between two rival private equity consortiums for Hertz, the bankrupt rental car group.

Dozens of financiers, lawyers and bankers had descended on the White & Case office overlooking Biscayne Bay — for many it was their first in-person business meeting in 14 months.

Fortified by what he later described as “the right mix of caffeine, sugar, carbs and whiskey”, Lauria eventually asked each bidding group to submit their “best-and-final” offers so a winner could be crowned and everyone could finally get some sleep. The bidding war that had built up over the previous two months pushed Hertz’s enterprise value to a figure approaching $7bn — a figure that was unthinkable a year before.

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