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Why Netflix is moving into gaming

Video-streaming giant is turning its hit shows into games to retain super fans

For years, Netflix has watched as the world’s largest technology companies try to position themselves as the “Netflix of gaming” — and agonised about whether to join them.

Google, Amazon, Microsoft and Sony have all rolled out video game streaming services that use sophisticated cloud technology to bring console-quality video games to any device, just like watching a Netflix show.

“We talked about video games for several years, writing up the pros and cons of the timing of entry,” Reed Hastings, Netflix’s chief executive, said this week. 

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