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Keeping staff and clients on board in a pandemic

José Neves, founder of fashion marketplace Farfetch, on making unexpected gains in the crisis

José Neves starts each day with Buddhist meditation. “I’ve been meditating since I was 13 years old, when I wasn’t coding,” says the founder of Farfetch, an online marketplace for luxury fashion. “Neither of these made me popular at school.”

Neves, now 47, launched Farfetch two weeks after the collapse of Lehman Brothers in 2008. He began with a handful of programmers and operations staff in a cramped office in London’s Clerkenwell district.

The company gained traction by first wooing small boutiques in need of an online presence, then, when it reached critical mass, using its scale to attract brands such as Chanel.

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