For many outside the tech world, “data” means soulless numbers. Perhaps it causes their eyes to glaze over with boredom. Whereas for computer scientists, data means rows upon rows of rich raw matter, there to be manipulated.
Yet the siren call of “big data” has been more muted recently. There is a dawning recognition that, in tech such as artificial intelligence, “data” equals human beings.
AI-driven algorithms are increasingly impinging upon our everyday lives. They assist in making decisions across a spectrum that ranges from advertising products to diagnosing medical conditions. It’s already clear that the impact of such systems cannot be understood simply by examining the underlying code or even the data used to build them. We must look to people for answers as well.