The head of South Korea’s biggest cryptocurrency exchange has promised that its NFTs featuring K-pop stars BTS will be “eco-friendly”, after a backlash from environmentally conscious young fans.
Upbit launched its crypto art marketplace in November and plans to release a range of non-fungible tokens featuring members of BTS in a joint venture with the boy band’s management company Hybe.
But members of the band’s powerful young fan base have criticised NFTs and the crypto industry in general over the energy consumption involved in mining and tracking ownership of the tokens.
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