Mastercard is launching a controversial biometric payments programme in stores, as the card company tries to keep pace with nimble fintechs and bigger competitors such as Amazon.
Retailers that sign up to its pilot scheme can allow customers to pay in-store with a gesture such as a smile or a wave. The system, which requires customers to enrol first, could also be connected to loyalty programmes and purchase history.
“Payments is a wide space, and we are trying to offer what customers want,” Ajay Bhalla, Mastercard’s president of cyber and intelligence, told the Financial Times.
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