Social enterprises — for-profit organisations created to benefit the community — have been a growing trend in the west for the past few decades but have struggled to catch on in Japan.
However, that has been changing of late, experts and entrepreneurs say, thanks in part to a more vigorous focus by the Japanese government on smaller companies. The coronavirus-induced “great resignation”, meanwhile, has also spurred employees previously stuck in their offices to reconsider career plans.
“We run seminars for people interested in social businesses and it’s very clear that interest in these events has been up since the pandemic started,” says Naomi Ogawa of Borderless Japan, a knowhow and financing platform for social businesses.
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