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Unilever raises prices 11% as it grapples with ‘unprecedented cost landscape’

Consumer goods maker focuses on advertising to keep households loyal to its brands

Unilever increased prices for its products 11 per cent in the second quarter from a year earlier and raised its full-year sales guidance, as it battles to pass on more cost increases to consumers.

Prices for its merchandise, which include Hellmann’s mayonnaise, Cif cleaning products and Wall’s ice cream, rose 11.2 per cent in the three months to the end of June, but at the cost of a 2.1 per cent drop in sales volumes, bringing underlying sales growth to 8.8 per cent for the quarter.

Sales growth for the full year will be above a previously signalled range of 4.5 to 6.5 per cent, Unilever said. Turnover was up 8.1 per cent in the first half year on year to €29.6bn.

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