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Pearson expects education demand to insulate against economic headwinds

FTSE 100 group has embarked on digital shift to tap into adult training market

Pearson said it expected demand for its courses and textbooks to trump global economic headwinds as a digital turnround at the FTSE 100 group showed signs of bearing fruit, sending its shares up 7 per cent.

The group said on Monday it expected its full-year margins to reach a mid-teen target next year, two years ahead of schedule, on the back of cost cuts and strong demand for its courses as Covid-related restrictions ease.

Chief executive Andy Bird, a former Disney executive who took over in 2020, has shifted Pearson’s focus from being a traditional textbook publisher to a digital, consumer-focused brand catering for learning opportunities beyond school and college such as adult reskilling programmes.

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