Maybe Rupert Murdoch and AT&T knew what they were doing all along. In recent years both have curtailed their Hollywood ambitions. The pair sold entertainment assets to buyers keen to do battle in the content streaming wars. So far this year, Fox and AT&T shares have held up versus declining market indices. Other media titans have discovered that the direct-to-consumer content business is not only expensive but also a smaller market than hoped.
也许鲁珀特•默多克和AT&T一直都知道他们在做什么。近年来，他们都收敛了进军好莱坞的野心。双方都将娱乐资产出售给了渴望在内容流媒体大战中开战的买家。今年以来，福克斯和AT&T的股价一直保持坚挺，而市场指数一直在下跌。其他媒体巨头发现，直接面向消费者的内容业务不仅成本高昂，而且市场规模也小于预期。
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