Do you remember where you first heard the term “carbon footprint”? Neither do I. For many of us, the term was slipped into our subconscious by an advertising campaign that ran for two years from 2004 and was funded by oil giant BP. “What on earth is a carbon footprint?” read one ad, emblazoned with the company’s green-and-yellow sunflower logo. “Every person in the world has one.”
你还记得第一次听到“碳足迹”这个词是在哪里吗？我也不知道。对我们许多人来说，这个词是被一场从2004年开始持续两年的广告活动，悄悄溜进了我们的潜意识里，该广告活动由石油巨头英国石油公司资助。“到底什么是碳足迹？”一则广告上印有该公司的黄绿色向日葵标志。“世界上每个人都有一个。”
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