People keep asking Peter Do about the metaverse, backstage at his catwalk shows and in meetings with potential investors. But virtual fashion bores the 31-year-old Vietnamese-American designer. “You can sell it without even making the garment,” he says, remembering a frustrating conversation. “I was like, then why do you need me?”
Do is trained in tailoring and is known for his namesake brand’s sharp but languid suiting. For him, every step of creating fashion is a vital hands-on process. “No one sees all the effort that goes behind it,” he says. “The dialogue, the working with people, going into factories, preserving craft… All those things are important for me.”
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