This week, like an estimated 19 million Americans, I performed an unpleasant modern ritual: I paid my taxes, just before the extended filing deadline of October 17.
It is an annual nationwide task that sparks regular debate among economists and politicians over which tax policy makes most sense. It also highlights a question we rarely articulate but which matters: just how much do we trust digital services? How far do we crave flesh-and-blood contact – or paper and ink?
The recent experience of H&R Block, a gigantic American tax adviser, is striking in this respect. Over the past seven decades, the company has built its business by helping Americans file and pay their taxes, mostly by running a big network of retail stores where specialist advisers meet clients face-to-face.