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Who killed the social media ad boom?

A decade of breakneck growth has ground to a halt and there are plenty of suspects beyond the slowing global economy

A decade-long era of breakneck growth in social media advertising has come to an abrupt halt. Who killed the boom?

As the blame game began in Silicon Valley, Meta founder Mark Zuckerberg and Alphabet chief executive Sundar Pichai used earnings calls this week to point to the unmistakable storm clouds gathering over the global economy.

But the most striking signs of weakness have concentrated on social media platforms.

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