Kering has named Italian designer Sabato de Sarno as the new creative director for its biggest brand Gucci as it seeks new direction after a period of underperformance.
Gucci brings in more than half of Kering’s annual revenue and three-quarters of operating profit, making the appointment a key decision for investors in the French luxury group, which is owned by the billionaire Pinault family.
The Italian brand has increased revenue more slowly than larger rivals like LVMH-owned Louis Vuitton and Hermes in recent years, and it will be up to De Sarno to reverse the trend.
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