On December 5, the marketing innovator will be appointed to a new chair of Social Business at HEC, the Paris business school. His mission is to bring fresh thinking to the role of business in a world where unbridled profit-seeking has brought financial instability and environmental concerns. And to share those thoughts with 500 students on HEC's masters programme.
这位市场营销创新者在12月5日接受一份新教职——巴黎HEC商学院社会企业学教授。他的使命是:在当今世界(无约束地追求利润已导致金融不稳定和环境问题),为企业职责带来新思路,并与HEC硕士课程的500名学生分享这些想法。
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