Mr Biyani, head of the Future Group, India's largest retailer, realised the decor was intimidating and alienating the middle-class Indian consumers who were more used to crowded bazaars and shops.
当基肖尔•比亚尼(Kishore Biyani)在他的一家Big Bazaar店铺中尝试采用“整洁的意大利风格”的简约玻璃货架时,效果却是令顾客避而远之,他对此感到惊讶。商店中井然有序的货架前空空荡荡,而其他货架前却人流不息。
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