“Before this financial crisis, we were helping China's products abroad. Now we are thinking about helping small and medium-sized enterprises in other parts of the world,” said Mr Ma in an interview.
As part of its drive for geographical diversification, Alibaba is moving its European headquarters from Geneva to London this month, as it sees the UK as one of the most promising markets for picking up suppliers.
Alibaba Group, which also includes Taobao, China's leading consumer e-commerce website, and Yahoo China, plans to increase its current workforce of 12,000 by more than 4,000 this year. Alibaba.com, the Hong Kong-listed flagship which operates the business-to-business trading platform, reported revenues of Rmb2.2bn ($321m) for the first nine months of 2008.