The most dramatic shift in consumer behaviour I have ever witnessed is the current phenomenon of trading down. This has been a sudden, mass migration. In our work and personal lives, everyone is cutting back and looking for a bargain. Business must adapt to this new psychology or asphyxiate.
我所见过的消费行为最为明显的改变,就是目前的减少消费现象。这是一次突然的大规模变动。在我们的工作和个人生活中,每个人都在削减支出,寻找省钱的方式。企业必须适应这种新的心理,否则就会窒息而亡。
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