It must have seemed a good idea at the time. But Coca-Cola's decision to make an advertisement showing a popular actress busting the “myths” that the soft drink is fattening, teeth-rotting and overly caffeinated has backfired. Yesterday a consumer watchdog ruled the campaign “totally unacceptable”.
The ad was published last October and featured Kerry Armstrong, the Australian actress.
Called “Kerry Armstrong on Motherhood and Myth-busting”, they referred to a number of “myths” about Coca-Cola and used the words: “Myth. Makes you fat; Myth. Rots your teeth; Myth. Packed with caffeine.”
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