专栏首席财务官

NUMBERS GUYS YOU CAN ALWAYS COUNT ON

I have hired quite a few finance directors over the years. Some were outstanding; others did not work out so well. Inevitably, I have acquired some views about what makes a great numbers guy.

I prefer working with someone fundamentally conservative. Bullish chief finance officers are dangerous. The leader of a business needs to be an optimist, and sales-oriented. But every business needs at least one person at the top alongside them to worry about the downside. I insist that the senior finance person is a qualified accountant. Whether they are a certified public accountant or a chartered accountant, they will have been taught how vital prudence is when preparing accounts, budgets and so forth. I am always astonished at how huge US corporations, like Enron and leading investment banks, can hire go-go MBAs as their CFOs. No wonder they got into trouble.

The CFO must be able to assemble and analyse financial statements themselves: I do not want a quick-talking professional who has risen so far that they do not understand the business's accounting systems. But they must also be able to see the whole picture and not get so immersed in detail that they overlook major issues – a surprisingly common failing.

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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